Listen to Mary Yamin-Garone Discuss Her Services (Click Here).
The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for professional service firms. They generate leads, increase sales, start a two-way dialogue with prospects and clients and position your service firm as an industry thought leader who stands out in a crowded marketplace. If you’re a professional service provider, you need my help. I’ll write your content, do the layout and then get the finished product out the door and into your clients’ hands.
Regular Email Blasts
If you’d like to be in more frequent contact with your leads, then content-based emails are the way to go. I’ll set up an inexpensive “auto-responder” account for you and load it with emails that I’ve written and you’ve preapproved. With the push of a button, your content will land in your subscribers’ inbox on a daily, weekly or monthly basis.
Write “The Book” in Your Field!
Nothing says “mastery” and “thought leadership” like authorship of an important book in your area of expertise. In today’s digital age, more and businesses are using e-books as their calling card instead of business cards. Working closely with you, I can ghostwrite a book that will put you on the map (and generate revenue, too)!
It’s hard to resist a great story and businesses have caught on to that in a BIG WAY! They understand the huge role stories play in their success. About two to three pages long, case studies are story-style testimonials. They contain quotes and relate how clients or patients have benefitted from your product or service. I’ll write your before and after story that talks about a problem and solution and contains specifics about the customer experience.
Mary [Yamin-Garone] is a creative, accurate, fast and detail-driven writer who has always met her deadlines for Construction Equipment Guide (CEG). She tells a story with an insight and experience that unfortunately has become rare in today’s predominantly online delivered content. Craig Mongeau, Editor in Chief, Construction Equipment Guide
I’ll help you develop topics, then I’ll write (and publish) consistent and educational blog posts infused with keywords for optimal Search Engine Optimization. I won’t stop there. I’ll also promote your posts, so they serve as another effective form of content-based advertising for you!
Mary is an excellent writer and seems to be very thorough in identifying what your need is. I would not hesitate to recommend her as she is a very poised, polished professional. Lisa Cain, CEO, Legal Concierge, Inc.
Social Media Posts
Maybe you have (or would like to have) a large Facebook or Twitter following. I can create and schedule regular social media posts and tweets for you, so you’ll always be in touch with your loyal followers.
Site Content Audit
In today’s competitive market, a strong web presence is critical to a business’s success. I’ll perform a Site Audit to review how your content performs across your website. I’ll look at how your content reads, how it guides visitors through your sales process and how it drives action. I’ll make sure your content is inviting and irresistible to visitors. Then I’ll give you my professional recommendations for fixing the content areas that aren’t working well.
Mary is a creative writer who keeps the focus on her subject matter. Often, I find writers can turn the focus into a showcase for their own talents, not so with Mary. She is creative and interesting and keeps her eye on the reason we came to read. I highly recommend her. Trish Samson, Graphic and Web Designer/Developer
Press (Media) Kits
Press kits aren’t just for large, high-profile businesses. Whatever your size or line of business, you need one. It’s like a resume for your company or business. It should make a lasting impression and create enough interest that they’ll contact you for more information. I’ll provide a letter of introduction; information about your company/business that includes its history and a profile; product/service information, including a performance review; recent articles/press publications and press releases; audio/video files; a sample news story; and a list of FAQs. Busy editors sort through piles of press kits every day. I’ll deliver a finished product that will be sure to grab their attention.
In the words of Will Rogers, “You never get a second chance to make a first impression.”
That’s especially true when it comes to copy. No matter how adept a writer you are, you always can use a second set of eyes.
My editing services are divided into four categories:
I’ll check your copy for typos, inconsistencies in grammar, punctuation and spelling and look for problems and discrepancies in formatting.
I’ll work with you from conception to publication; and provide feedback on things, such as point of view, structure, concept, tone, continuity, language and character development. I’ll also check for inconsistencies within your story.
As a professional writer, it can be tough to have other people edit my work. But Mary has a real knack for editing without taking anything away from my voice or style. She’s thorough, thoughtful and makes fantastic suggestions for how to make my message even stronger. She’s a wise one, indeed. Kristina Voegele, Writer/Women’s Fulfillment Coach
I’ll not only look for those spelling, punctuation and grammar and syntax mistakes, I’ll also look for consistency in capitalization, fonts, numbers and hyphenation. I’ll check for continuity errors, factually incorrect statements and make sure all names and dates are correct and all loose ends are tied.
Thanks so much! Great suggestions, as always! I so appreciated your copyediting expertise! Antoinette Ryba, RN, iRNPA
I’ll identify and solve clarity and accuracy issues; reorganize sentences, paragraphs, sections or chapters to improve the order in which your ideas are presented; add content or rewrite text to improve readability and the flow of information; and offer suggestions, comments and feedback to improve your copy.
As always, your edits are brilliant! It’s almost like you can read my mind! Thank you for your expertise. Melveen Stevenson, Career Success Coach
Want to learn more?
Schedule a free 30-minute Discovery Call with me to answer your questions and see if I’m a match for your project.