In the words of Will Rogers, “You never get a second chance to make a first impression.”
That’s especially true when it comes to your website copy.
Copy is one of the most overlooked aspects of any website. It’s also one of the most critical. How many of us have searched for information online only to find a site with poor grammar, misspelled words or sentences that don’t make sense?
Those are the sites that make visitors hit the back button and move on to the next search engine result. That means you’ve lost a customer or client. It’s important to remember that it’s your copy that keeps visitors there, not just the flashy graphics, bright colors or your latest video.
Not to say that’s not important but good copy does more than draw visitors to your site. It keeps them there. Your copy often turns a click into a sale simply because that visitor has a better understanding of your site; learned more about a product or program they’re interested in; or they find your copy more interesting than your competition.
Don’t let that happen to you. It’s time to call in the big guns.
Let’s face it. No matter how adept a writer you are, having your work professionally edited is crucial. Professional editors do more than correct mistakes.
They’ll polish your copy, leaving visitors with a memorable and lasting impression of your website and your business.
There will be less blood, sweat and tears. By the time your copy is completed, you’ll have spent countless hours working on it. When an editor looks at your paper for the first time, they’ll be able to notice things you might have missed, like where the structure could be improved.
They eliminate frustration. A professional editor eliminates the frustration that comes from editing your own work. An editor’s job is to correct and improve your document and quickly rectify grammar, style, word choice and/or flow issues.
They’ll save you time. Instead of re-reading your copy for the umpteenth time, you can move on to another project, knowing your work is in good hands.
They read with objective eyes. While a friend or colleague may be afraid to tell you a paragraph or two should be deleted or there are grammatical errors, a professional editor will gladly address these issues and work with you to improve your copy.
They can assure your writing makes sense and flows well. This applies to fiction and non-fiction writers. Editors make sure that research and stories are correct and flow seamlessly together.
They’ll perfect your writing. Not only will a professional editor correct your mistakes, they’ll help you perfect your writing. They’ll point out errors and style issues you probably didn’t notice. They’ll also identify your strengths and weaknesses and offer specific feedback on how to take your writing to the next level.
They’re paid professionals. Yes, editing is a real job. When you hire one, you’re hiring a professional to do what they do best—edit! They look for misspelled words, reorganize paragraphs, double-check style guides and find the perfect word(s). You’re paying them for their expertise in return, editors ensure your writing is as close to perfect as possible.
They’re a confidence booster. Seeing your words polished by a professional will jumpstart your confidence as a writer. They motivate you to promote and share your content with others. As a result, you’ll exude confidence.
It’s a learning experience. By working with a professional editor, you’ll grow as a writer. You’ll receive trustworthy and meaningful feedback and learn how to apply that feedback to your writing.
If you want to get past copy that’s “good enough,” consider hiring a professional editor to polish your words and make your copy stand head and shoulders above the rest.
You’ll be glad you did.
Need help with your copy? Not to worry. We’ve got you covered. Visit The Ys One Writing and book a Discovery Call.