Blogging is big business. People want help. They want answers and solutions to their problems. They want it to be easy-to-read and simple to understand. If you don’t know how to produce useful content that converts, chances are you won’t be recognized as a respected authority in your niche.
Here are 10 ways to find blog topics that convert.
- Find out what your readers want to know. Start with Google’s free Keyword Planner or org. Don’t just search for the name word like “anxiety.” Add on other words that are part of a sentence like “anxiety from.”
- Forums provide a wealth of resources. In Google, type in anxiety forum and you’ll see where your target audience is discussing their needs and concerns.
- Take advantage of social media. Hashtags and conversations on social media sites, groups and communities can be helpful.
- Check out Facebook groups and pages that focus on your topic. If you searched for anxiety, you’d find numerous groups on that subject. Join them and see what members are saying.
- Take to Twitter and search for #anxiety and anxiety. Not everybody uses hashtags.
- Use Google+ the same way. Join the communities discussing your topic and circle your potential audience. They will usually circle you back and then you’re on your way to an engaged audience that will see your blog post links.
- Check out other people’s blogs for the “hot” topics. Use org to search out topics, such as “The Best Anxiety Blogs of the Year” or “Self-Help Anxiety Relief Tools.”
- Let’s not forget YouTube. Simply typing anxiety into this social network will produce some great ideas. Many people use it as their search engine of choice instead of other popular ones, such as Google, Bing and Yahoo.
- Don’t forget to check out the marketplace. Go to Amazon, ClickBank and Barnes and Noble to see what people are buying according to their bestseller lists.
- Look through the table of contents in books in your niche for topic ideas. That doesn’t mean plagiarizing the author. It does mean if you see natural ways to relieve anxiety in the table of contents and you’d never thought about that before, add it to your list of topics.
Hopefully, these tips have inspired you to tweak your content creation strategy and create copy that converts.